SOCIAL MEDIA PRODUCER
PORTFOLIO
As a social media content creator and producer, I am passionate about turning ideas into engaging digital experiences. I specialize in crafting visually compelling content, developing creative strategies, and producing stories that connect brands with their audiences across platforms.
Explore my work below to see how I bring creativity, strategy, and storytelling together to make an impact online.
FABLETICS
Led the social content strategy at Fabletics, where I focused on creating relatable, high-impact content that drove real results.
• Grew TikTok to 100K+ followers with trend-driven, humorous videos featuring workout tips and monthly drops..
• Drove a 12% sales lift through audience-first storytelling.
• Drove a 12% sales lift through audience-first storytelling.
Goal: Make content that resonates and converts,
RUPAUL
You wanna talk about reading?
50K+ Instagram Followers
LGBTQ+ Brand Awareness Boost
Partnered with Beekman Agency to launch RuPaul’s memoir and Allstora, a new LGBTQ+ online bookstore..
• Used RuPaul’s iconic sound bites and Drag Race quotes to create trend-driven, high-engagement content.
• Built on RuPaul’s brand voice to grow Allstora’s Instagram to 50K+ followers and drive major visibility.
• Positioned Allstora as a vibrant, inclusive hub for queer stories and community.
Big personality. Bold purpose. Real results!
TRUGREEN
Transformed traditional lawncare content by ditching the dull and dialing up the humor
The Grass Is Always Funnier
Reimagined lawn care marketing by ditching the dull and turning up the humor.
• Created scroll-stopping paid ads that spotlighted the real (and ridiculous) struggles of homeowners — from mower mishaps to overgrown chaos.
• Used humor and relatability to refresh a category known for lifeless before-and-afters.
• The result? Higher engagement, more clicks, and content people actually wanted to share
Lawn care doesn’t have to be serious — and that’s exactly why it worked
PURAVIDA
Major Boost in Views & Engagement
Farm-to-Table Storytelling That Clicks
Led the creative direction for PuraVida’s social content, helping bring their fresh, vibrant brand to life online.
• Produced Reels and posts celebrating seasonal produce, kitchen moments, and real family meals.
• Collaborated with authentic, on-brand influencers to expand reach and credibility.
• Infused every piece with that signature farm-to-table feel—real food, real stories, real connection.
HONORABLE MENTIONS
Snuggle
Doc
Laundry Sauce
